Suzuki Marine Celebrates a Remarkable Southampton International Boat Show

The Southampton International Boat Show proved to be remarkable once again for Suzuki Marine, whose display on and off the water attracted strong visitor engagement throughout the 10-day show.

 

From welcoming more than 900 people aboard its popular RIB Rides to raising almost £4,000 for Wetwheels Foundation, Suzuki delivered a busy programme of activities that brought together customers, dealers, ambassadors and the wider marine community.

 

The show also saw an impressive display of Suzuki power on the water, with Suzuki dealers and boat builders occupying 27 berths along the marina's eastern edge.

A hub of activity

 

Throughout the show, Suzuki's stand proved popular with visitors of all ages, offering a range of interactive experiences, competitions and opportunities to get out on the water.

• More than 900 people took to the water on Suzuki's free RIB Rides, giving visitors an opportunity to experience the performance of Suzuki's outboard motors first-hand.
• Over 430 unique entries were recorded on the Suzuki Fishing Simulator, managed by the Suzuki UK Fishing Team. Visitors were invited to test their angling skills against the professionals, with many returning several times to improve their scores. Prizes were awarded to the top scorers each day.
• More than 2,500 coffees were served throughout the show by Simply Sicily, with donations taken for Wetwheels.
• Suzuki's outboard-inspired water fountain continued to support the brand's efforts to reduce single-use plastic waste. Using 15 reusable 19-litre water cooler bottles, the fountain dispensed the equivalent of over 560 500ml bottles of water during the show.
• Suzuki merchandise, including its popular Suzuki-branded cowboy hats, proved a hit with visitors and helped to encourage donations to Wetwheels.
• Authorised Suzuki Dealer, Fairweather Marine, was present on Suzuki’s stand throughout the show, offering technical advice and support to Suzuki owners and interested visitors.

 

 

Supporting a great cause

 

Fundraising was once again a central part of Suzuki's activities at the show, with visitors encouraged to make donations to Suzuki’s long-standing charity partner, Wetwheels.

 

Thanks to the generosity of customers and visitors, Suzuki raised an impressive £3,923.29 for the charity, an increase of more than £400 compared with 2025.

 

Wetwheels provides accessible boating experiences for disabled children and adults aboard specially adapted, Suzuki-powered catamarans, helping more people experience the freedom and enjoyment of being out on the water. The funds raised will help support the charity's 2027 season.

Suzuki unveils up-to-7-year warranty

 

The show also marked the unveiling of Suzuki's new Up-To-7-Year Warranty scheme, offering customers additional reassurance and long-term support for their outboard motors.

 

The reveal at the Southampton International Boat Show was part of Suzuki’s first phase of introducing the scheme to the UK and ROI marine markets, with the full launch date to be announced shortly.

 

Full eligibility criteria, terms and exclusions can be found at marine.suzuki.co.uk/warranty.

 

A dominant display of Suzuki power

 

Beyond the activities on its stand, Suzuki enjoyed a significant presence throughout the show's marina, with its dealer and boat builder network occupying 27 berths along the eastern edge.

 

With outboards including Suzuki’s flagship DF350A, the line-up demonstrated the breadth of Suzuki’s range and offering from its partner network. Stealth Line outboards, with their distinctive matt black finish, also featured on many boats this year, providing an alternative approach to Suzuki’s historical styling.

 

 

Suzuki thanks its customers, dealers, partners and team who helped make this year's show such a success.